Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon Ads Introduces New Tools to Fight Invalid Traffic

Amazon introduces the "Total Traffic and Invalid Traffic Report" to help sellers accurately identify invalid traffic and optimize advertising strategies. The report provides detailed data metrics, revealing the sources of invalid traffic, protecting seller rights, and improving advertising ROI. It's a crucial tool for refined Amazon advertising operations, enabling sellers to make data-driven decisions and maximize the effectiveness of their campaigns by understanding and mitigating wasted ad spend due to fraudulent or non-genuine traffic.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Face Profit Crunch As Storage Fees Soar

Amazon Sellers Face Profit Crunch As Storage Fees Soar

Amazon sellers are facing significant storage fees, severely squeezing profit margins. This article analyzes the reasons for excess storage fees and provides sellers with strategies to cope, including refined inventory management, diversified sales channels, and optimized product structure. The aim is to help sellers achieve sustainable growth on the Amazon platform by mitigating the impact of high storage costs and improving overall profitability through efficient inventory control and strategic sales approaches.

01/06/2026 Warehousing
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Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

This article delves into the strategy of negative keywords on Amazon, explaining their role in reducing ineffective advertising spend. It details the two match types: exact negative and phrase negative. The guide instructs sellers on how to use data analysis to determine which keywords should be negated and which should be retained. This ultimately helps sellers optimize their advertising campaigns and improve advertising effectiveness, leading to a higher return on investment and better overall performance.

01/06/2026 Logistics Industry Insights
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Chinese Ecommerce Firm Zibuyu Plans IPO Following Amazon Growth

Chinese Ecommerce Firm Zibuyu Plans IPO Following Amazon Growth

Chinese e-commerce seller Zibuyu is pursuing an IPO, revealing its business model of leveraging third-party platforms to create Amazon bestsellers. Case studies of brands like Imily Bela, Runcati, and Cicy Bell demonstrate its success in the apparel and footwear sectors. Facing both opportunities and challenges in cross-border e-commerce, it remains to be seen whether Zibuyu can maintain its competitive edge in the fierce market. The company's reliance on Amazon and its ability to adapt to changing market dynamics will be crucial for its future success.

01/06/2026 Logistics Industry Insights
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Amazon Warehouses Face Heatwaves Strikes and Delays in US

Amazon Warehouses Face Heatwaves Strikes and Delays in US

The temporary closure of Amazon's GYR3 warehouse due to high temperatures, coupled with warehouse congestion, limited carrier appointments, and potential express delivery strikes, poses significant challenges to last-mile delivery in the US. Sellers should closely monitor warehouse appointment availability and logistics updates, flexibly choose delivery methods, diversify inventory, and strengthen communication with logistics providers to mitigate operational risks and ensure business stability. This proactive approach is crucial for navigating the current disruptions and maintaining a reliable supply chain.

01/06/2026 Logistics
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Amazon Sellers Hit by New Storage Fees Inventory Limits

Amazon Sellers Hit by New Storage Fees Inventory Limits

Significant changes may be coming to Amazon's warehousing policies, potentially ushering in an era of paid storage! Sellers face multiple pressures including reduced storage capacity and increased operating costs. Strategic adjustments are crucial, such as shortening product lines, focusing on high-quality, best-selling items, and optimizing operational details. Only by adapting to these changes can sellers survive in the competitive market and achieve significant sales growth.

01/06/2026 Warehousing
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Amazon Sellers Boost Sales with Advanced Auto Ad Tactics

Amazon Sellers Boost Sales with Advanced Auto Ad Tactics

This article provides an in-depth analysis of the four match types within Amazon Automatic Campaigns and unveils five advanced strategies. These include rapid new product launch, variant refinement, opportunity targeting, high/medium/low bid layering, and keyword-driven approaches. The goal is to empower sellers to leverage automatic campaigns more effectively, improve advertising performance, and achieve sustained growth in traffic and sales.

01/06/2026 Logistics Encyclopedia
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Amazon FBA Storage Limits Pressure Sellers Disrupt Supply Chains

Amazon FBA Storage Limits Pressure Sellers Disrupt Supply Chains

Recently, Amazon FBA storage limits have drastically decreased, posing inventory and out-of-stock risks for sellers. Analysis suggests this may be to improve sales velocity or promote Amazon's logistics services. Simultaneously, Amazon updated its supply chain standards, emphasizing worker rights, environmental protection, and data security. Sellers should improve sales velocity, diversify warehousing, refine operations, and ensure compliance to effectively address these challenges. This includes optimizing inventory management, exploring alternative fulfillment options, and adhering to ethical and sustainable business practices.

01/06/2026 Logistics
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Amazon Ad Growth Rivals Google Facebook in Digital Market

Amazon Ad Growth Rivals Google Facebook in Digital Market

Amazon's advertising business has experienced explosive growth in recent years, outpacing Google and Facebook for three consecutive years and rapidly reshaping the digital advertising market. Its growth is driven by an expanding advertising reach and support for non-retail advertising, aiming to compete directly with giants like Google and Facebook. This trend provides advertisers with more choices and encourages industry innovation. The increasing competition in the digital advertising space benefits advertisers by providing more options and potentially lower prices.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adapt Strategies for Chinese New Year Sales

Amazon Sellers Adapt Strategies for Chinese New Year Sales

This article provides Amazon sellers with a comprehensive guide to store operations during the Chinese New Year holiday. It covers holiday mode settings, different strategies for FBM and FBA sellers, pre- and post-holiday precautions, and the development of contingency plans. The aim is to help sellers enjoy the holiday while ensuring the normal operation of their stores and even seizing business opportunities. It offers practical advice on managing inventory, customer service, and advertising campaigns to minimize disruptions and maximize sales during this crucial period.

01/06/2026 Logistics Encyclopedia
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